In lieu of travel, I'm tuning into as many relevant webinars as possible.
The session today was interesting b/c it reflected info gathered in our recent "Library To Go" marketing survey and included nifty tidbits that we hadn't investigated.
Improving Nursing Practice with Info & Technology (from Ovid LWW based on their marketing research, mostly internal unpublished reports)
Where do nurses access online info? 84% from home, 68% from work, tiny % at library. Pprint info had similar responses with slightly higher library use (n=1018)
Nurses and medical librarians reported that the most requested types of information are concise, evidence based, available through "Google-like" tools. FYI, Google was reported as the top information tool used by nurses. (since one of the top reason for going online was reportedly finding treatment info, this factoid is scary as H-E-double-hockey-sticks).
Nursing has been slower than other professions in moving to predominantly online information sources. Nursing2010 and AJN surveys reported 79% of nurses preferred print for reading full-text, in depth articles, though they preferred online for searching.
Top professional nursing websites:
- NursingCenter.com
- Medscape.com
- PubMed/MEDLINE
- Allnurses.com
- Nurse.com
- NursingWorld.com
- WebRN.com
- NurseZone.com
Nurses reported that staying up to date with nursing news was the primary professional reason for going online. They like to have information "pushed" to them, with electronic newsletters very popular.
31% of nurses reported using social media for professional purposes, with goals of learning about the profession, asking nursing-related questions, learning about upcoming conferences, etc. Top sources included listservs and YouTube (for educational and training purposes), though Facebook, Twitter, and other sites are gaining prominence. (n=700)
38% reported daily use of handheld, mobile devices such as smart phones. Most important professional reasons = finding general treatment info (61%), patient education info (48%), reading journal article abstracts (25%), viewing multimedia and podcasts (19%), etc.
The Ovid white paper stated that the use of mobile devices is growing quickly. The webinar emphasized the need for nursing administration to support the technology (adopt it to improve professional practices and deal with concerns about hipaa/privacy and frivolous/personal use of these devices).
Nursing topics most commonly researched using mobile devices: drug information, disease information, therapeutic recommendations, and differential diagnosis
Mostly commonly used handheld apps deliver synoptic rather than in depth info: ePocrates (drug db), Medscape daily news, etc.
Nurses ranked mobile app attributes (greatest to least impt): Readability of text, search ability, ease of download, cost of download, speed of download, visual appeal.
Top nursing blogs: AllNurses.com, NurseZone, and AJN’s blog, “Off the Charts”
Ovid predicts
- the rise of simultaneous writing and peer review
- multiple publishing/delivery methods (print, online, downloadable app) will become the norm
- rich media will be ubiquitous
Last but not least, Ovid plans to develop for the iPad. Huzzah!!
Cheers,
Lea
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